This year at the CHAP Convention we had a good booth location in the 600 row, next to the large
My Father's World end-cap display. We were partially screened from the vision of people approaching from the center aisle, but our table cloth logos were visible.
The large "Bible Curriculum" graphic also helped our visibility, but it was necessary to place our tables as close to our aisle as possible so that people would see us. We had two 8 foot tables, plus our short 30 inch table that we brought from the home office. We used two racks to exclusively display teacher manuals (hard copy and CDs) and then displayed all students books flat on the table for easy viewing. This worked very well.
Here is the view from the center aisle. I would like a more predominant location or signage, if possible.
Rainbow Resource is a company that is now selling our books. They had a very large display, with hundreds of books available for sale at the convention. They organize their materials by subject matter and we were able to easily locate our Positive Action materials.
Here are our PAFC books for sale in the Bible section of the
Rainbow Resource booth area.
I was very interested in observing the set-up strategies of other vendors.
A Beka Books had eight booth spaces and lined them up in a long, linear fashion. I did not think this layout was as effective as the end-cap, or "center island" layouts of other large vendors.
BJU Press used the "center island" approach and they actually occupied fourteen booth spaces and created several islands that were accessible from four different sides. They created an open feel and their signage was visible from every direction.
Another very visible display was
Alpha Omega. Their graphical image was not too impressive, but they were centrally located and very visible by using a six booth end-cap set-up. They were launching a new online homeschool program called
Monarch, and I think they were somewhat successful in attracting attention by having a well placed location and open feel.
The large "Bible Curriculum" graphic also helped our visibility, but it was necessary to place our tables as close to our aisle as possible so that people would see us. We had two 8 foot tables, plus our short 30 inch table that we brought from the home office. We used two racks to exclusively display teacher manuals (hard copy and CDs) and then displayed all students books flat on the table for easy viewing. This worked very well.
Here is the view from the center aisle. I would like a more predominant location or signage, if possible.
Rainbow Resource is a company that is now selling our books. They had a very large display, with hundreds of books available for sale at the convention. They organize their materials by subject matter and we were able to easily locate our Positive Action materials.
Here are our PAFC books for sale in the Bible section of the Rainbow Resource booth area.
I was very interested in observing the set-up strategies of other vendors. A Beka Books had eight booth spaces and lined them up in a long, linear fashion. I did not think this layout was as effective as the end-cap, or "center island" layouts of other large vendors.
BJU Press used the "center island" approach and they actually occupied fourteen booth spaces and created several islands that were accessible from four different sides. They created an open feel and their signage was visible from every direction.
Another very visible display was Alpha Omega. Their graphical image was not too impressive, but they were centrally located and very visible by using a six booth end-cap set-up. They were launching a new online homeschool program called Monarch, and I think they were somewhat successful in attracting attention by having a well placed location and open feel.
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